Popstar Selena Gomez is determined to bring positive change by talking about mental health.
The 29-year-old singer announced the launch of her latest venture, WonderMind, a mental health platform, according to CNN. The platform is focused on connecting people with educational resources and ending the stigma around mental health issues.
Gomez teamed up with her mother, Mandy Teefey, and The Newsette CEO Daniella Pierson to create the platform, which is set to launch in February 2022.
The Ice Cream singer has always been open about her mental health. In April, she announced on Miley Cyrus’ Instagram show Bright Minded that she has bipolar disorder.
She said at the time, “I went to one of the best mental hospitals in America, McLean Hospital, and I discussed that after years of going through a lot of different things, I realized that I was bipolar. And so when I got to know more information, it actually helps me. It doesn’t scare me once I know it.”
In the WonderMind website’s welcome video, Gomez’s mother revealed being misdiagnosed for over 20 years with bipolar disorder, which later turned out to be attention deficit hyperactivity disorder (ADHD) with trauma.
In the video, Pierson opened up about her mental health issues, stating that she dealt with obsessive-compulsive disorder (OCD) since childhood.
WonderMind’s strategy focuses on mental fitness, providing daily exercises that can help strengthen mental health.
Meredith Sidman, a spokesperson for WonderMind, said the team will be launching physical products, beginning with a physical journal that will feature creative prompts.
Pierson said in the video, “Your mind is truly like a muscle, and to work on it every single day, it does require content and tools, and we’re so happy to deliver that to you all.”
Gomez added, “I’m so excited about WonderMind because I want there to be a place of people coming together and understanding that they’re not alone.”
Some mental health advocates will also share their expertise on the website, starting with Minaa B., a licensed mental health therapist in New York City, and John Kim, a licensed therapist and host of “The Angry Therapist” podcast.
In July 2020, Gomez launched the cosmetics company Rare Beauty with a goal to raise $100 million over 10 years to fund mental health education, according to CNN.
