Pfizer Upjohn, which is a division of Pfizer, a multinational pharmaceutical corporation headquartered in New York City, has launched a new campaign called #KeepItReal.
The campaign aims to ease conversations related to erectile dysfunction (ED) among couples, helping them to discuss their problems, address them, and find a suitable solution.
ED is a common male sexual disorder characterized by the inability to attain or sustain an erection hard enough during sexual activity, leading to dissatisfaction. Pfizer’s Viagra has been the blockbuster drug for men suffering from ED.
#KeepItReal was launched after a survey that gauged people’s knowledge of ED, its treatment, and the factors that influence ED treatment.
The survey found that more than 80 percent of women said that they would ask their partners to check with a doctor to get the right ED treatment instead of self-medication, talking to friends, or relying on natural remedies.
The finding highlights the key role of women in ensuring their partners to get timely and right treatment.
Conceptualized by Edelman India, the campaign film features a couple and their experience with ED, encouraging them to avoid skirting around the issue and seek real treatment.
It has also been launched on social media platforms YouTube and Facebook titled “Keep It Real with Pfizer Upjohn” to raise awareness about the increasingly prevalent sexual issue in the nation.
Executive Vice President of Edelman India Ashutosh Munshi said, “We created the Keep It Real campaign backed by an insight that erectile dysfunction takes a toll on both the suffering man and his partner; it often starts with an impact on their relationship.” “Each of the campaign elements were created keeping the consumer at the core, thereby earning their attention and driving engagement,” he added.
