This week, the Campaign podcast have been discussing topics that we do not often talk about.
The topics of discussion include wombs, vulvas, sex, intimacy, erectile dysfunction, blue pills (Viagra), and more.
Recently, two ads – Bodyform’s “#Wombstories” and Viagra Connect’s “Love story” – explored these taboo subjects, earning a Campaign Pick of the Week.
The guests of Campaign include executive creative directors of Abbott Mead Vickers BBDO Nadja Lossgott and Nick Hulley who made “#Wombstories.”
The show’s guests also include VMLY&R London Chief Creative Officer Laurent Simon and Creative Director Tamryn Kerr, the team behind Viagra Connect’s “Love Story.”
It is important for advertisers to explore the topics that are often shrouded in shame.
Apart from #Wombstories and Love Story, the show is going to discuss Choosing animation for both ads, the new rules of sex and advertising, and taboos and shame: the responsibility of advertisers?
In addition, they will discuss online comments and hate, and remaining taboos in advertisements. Brittaney Kiefer hosted this week’s Camping podcast. It was produced and edited by Ben Londesbrough.
